With the Spring and Summer already shadowing ahead not too far along, Jordan Brand is now introducing their new Flight Utility design ethos to the mix with their lifestyle models.


Both an evolution of Air Max cushion and React – Jordan Brand is delivering an evolution of technology to their new silhouettes – the Jordan Proto Max 720 and the Jordan Proto React. Each platform introduces a cutting-edge cushioning platform along with aeronautical inspired design language to form a different and fresh perspective on the notion of flight. The creation of the newer lifestyle models brings a futuristic methodology of future-forward designs and it’s intent to bring the brand to newer and bolder places.

The featured Jordan Proto Max 720, Jordan Proto React, and Jordan Apex react colorways will launch globally April 1 at on Nike.com and all participating Nike/Jordan Retailers. In the meantime, what do you think of the upcoming lifestyle models? Which one catches your eye? Do you plan on grabbing a pair? Let us know down in the comments below.